For many small and mid-sized B2B businesses, marketing feels like a constant guessing game. You’re running campaigns, posting content, launching ads, but you’re not seeing consistent results. Leads are trickling in but they’re the wrong fit. Sales cycles stall. Budgets stretch thin.

The problem usually isn’t the effort. It’s targeting.

Imagine reducing a beautifully coordinated soccer play to only the last kick that scores. That’s the flaw with Last Touch Attribution—it dismisses the build-up and strategy behind a conversion. In today’s complex marketing environment, relying solely on the final touch gives you a distorted view of success, ignoring up to 87% of your marketing efforts. It’s time to move beyond this outdated approach and embrace data-driven attribution that values every play.